ZAHN ASSOCIATES, INC. — FOUNDED 1985

Built by Practitioners. Proven by 30,000+ Passes.

Experience. Innovation. A Commitment to Your Success.

Ken Zahn, founder of Zahn Associates

“I am fortunate to have been a CFP® professional since 1981, with my sights set on 50 years! I still have a passion for writing questions and cases, and nothing is more rewarding than helping students build confidence in their exam preparation and grow in their careers. After all these years, one thing remains true: Know the Truths, and success will follow!”

Since 1985, Zahn Associates has helped financial professionals prepare for the exams and credentials that shape their careers. Our structured programs combine proven teaching methodologies with instruction from industry professionals who actively work with clients and bring real-world experience into the classroom.

Founder Ken Zahn spent 25 years in financial planning, drawing on his firsthand experience to develop practical case studies and real-world examples that have become integral to Zahn’s curriculum. Driven by a passion for teaching and helping students achieve their goals, Ken pioneered an approach to exam preparation that transforms complex financial planning concepts into clear, understandable, and actionable lessons.

Ken remains actively involved in developing and refining Zahn’s educational materials, writing new practice questions and case studies to continually enhance the learning experience. His commitment to innovation and student success continues to shape the Zahn Associates approach: making challenging concepts easier to understand and helping financial professionals advance their careers with confidence.

A Legacy of Teaching That Continues Today Ken Zahn’s influence extends far beyond the classroom. His passion for teaching and proven instructional methods have shaped generations of students, inspiring many to become educators themselves. By mentoring former students and passing on his teaching philosophy, Ken has built a lasting legacy that lives on through the instructors who teach for Zahn Associates today. His commitment to making complex concepts easier to understand and helping students achieve their goals continues to shape the Zahn learning experience.

OUR APPROACH

What Is the Zahn Method?

The Zahn Method is the disciplined, structured approach that has guided Zahn students across every credential pathway for four decades. It isn't self-paced guesswork or passive content consumption. Programs are built around how working financial professionals actually learn — with clear sequencing, accountable milestones, and instruction grounded in current practice.

Every Zahn program — from CFP® Board education to Live Review, Continuing Education, and Securities Licensing — is built on this foundation. The subject matter changes. The method doesn't.

Structured Learning Paths

Clear sequencing and accountable milestones so you always know what to study next and when.

Practitioner-Led Instruction

Instructors bring real-world scenarios into the academic curriculum. That real world experience solidifies the content, making it easier to understand and remember.

Content That Stays Current

Curriculum reviewed and updated for each testing cycle to reflect what is required by CFP Board and other regulators. Questions and materials come from trusted instructor knowledge, so students always work from the most current content.

1985

Year Founded

40+

Years in Operation

30,000+

CFP® Exam Passes

2,185+

Student Testimonials

WHO WE SERVE

Programs Built for Every Stage of Your Financial Career

Candidates preparing to sit for the CFP® exam for the first time
Candidates who didn't pass and are looking for a more structured approach
Practicing CFP® professionals who need continuing education
Financial professionals pursuing securities licensing

THE INSTRUCTORS

Instructors Who Practice What They Teach

Every Zahn instructor is a credentialed financial professional who works in the industry. They bring current practice into the classroom, so students learn through real-world scenarios that make the material easier to understand and remember. When the CFP Board updates the exam, our instructors update the curriculum for that testing cycle — keeping Zahn materials among the most current available.

Meet the Full Team →

Active CFP® professionals with real-world practice experience

Curriculum updated for each testing cycle to reflect current CFP Board content

As Zahn graduates, instructors understand the pressures of the exam from the inside

UNIVERSITY PARTNERSHIPS

Reaching Students Where They Are

Zahn Associates partners with universities and financial services firms to bring CFP Board-registered education to working professionals in formats that fit their schedules — both live and online. Our partnerships continue to grow as demand for structured, practitioner-led CFP education expands across the country.

SCHOLARSHIPS

Investing in the Profession

Zahn Associates offers scholarships for the Live Review program to candidates who demonstrate financial need. We believe that cost should not be a barrier to earning the CFP® designation — and we're committed to supporting the next generation of financial professionals.

Scholarships available for qualifying Live Review candidates.

OUR PROGRAMS

Find the Right Program for Your Next Credential

Education

CFP Board-registered coursework that builds the knowledge foundation required before you sit for the exam.

View Education Programs →

Live Review

Instructor-led exam prep built on the Zahn Method — structured, intensive, and proven to beat the national pass rate.

View Live Review Locations →

Continuing Education

Board-approved CE designed to keep practicing CFP® professionals compliant and current.

View CE Courses →

Ready to Find Your Program?

Whether you're starting from scratch, preparing to retake the CFP® exam, or maintaining your credentials — Zahn has a structured program designed for where you are right now.